It seems unbelievable, but good choice of secondary
packaging can help you increase your revenue up to 35%! Not only that, but good
secondary packaging can make your resellers embrace and support your product,
because your packaging helps them to keep in-store logistics more efficient and
economic. Secret lies in shelf-ready
packaging, or shorter: SRP.
Main task of shelf-ready packaging is delivering
your product to a retailer, packed in
a special unit that can be easily placed on the shelf without unpacking or
repacking.
Most SRP solutions
typically consist of a tray and a cover, and they are made out of corrugated
cardboard.
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| Tray Packaging by Tishma Technologies |
There are 5 conditions that need to be fulfilled in order for your packaging to be considered shelf-ready: easy identification, easy open, easy dispose, easy shelf and easy shop.
1.
Easy identification helps the store staff to select the right
products; it allows faster filling of the shelves and it reduces placement
error in the stockroom and in the store. Product, product code, content, versions and
expiration date must be clearly visible on the SRP. If products are placed on a
pallet, make sure they are arranged and aligned so that brands can be seen.
2.
In order to secure easier and quicker
replenishment, every shelf-ready packaging must be easy to open. Consumers are
influenced by sight of overcrowded aisles and out-of-stock situations and to
avoid slow and inefficient replenishment, a good SRP needs to be easy to open
without use of any tools. It also has to be robust enough to ensure safe
transport through the supply chain.
3.
SRP should be easy to dispose with minimum
interaction, and no assistance. In order to save space, empty SRP’s should be
foldable. Minimal disposal time and responsibility towards environment are
mandatory and they can be accomplished through reduction of material for SRP.
Don’t forget to put clear instructions for its return or recycling!
4.
Shelf ready packaging also means that
your secondary packaging can easily be placed on a shelf, without losing its stability
and original shape. Integrated handles can make the placing of goods easier,
and to avoid out-of-stock-situations, two SRP should be placed on one shelf.
5.
Consumers will also interact with
your secondary packaging, and it is up to you to make that interaction easier.
Consumers need to easily locate their desired product inside and easily remove
it from the SRP. Front panel of a SRP should be used to show the products
included in the SRP. Keep your SRP in
bright colors, so that it attracts the attention of customers and make sure relevant
information from the primary packaging are also provided on SRP. Don’t arrange
your products too close in a SRP and do not stick them on the tray so that a
customer can easily take or return the desired product to the SRP. Remember, SRP’s
must remain visually appealing and stable even in a half-empty state.
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| 5 Requirements of Shelf-Ready Packaging by Tishma Technologies |
All of the numerous advantages of shelf ready packaging start with a good packaging line. If you have decided to make your secondary packaging shelf-ready, look up for Tishma Technologies Tray Packers, available with tuck and glue closing, accumulation conveyors, small overall footprints and user-friendly HMI operator interface.
