Dress to impress: Candy Packaging Tips by Tishma Technologies

So you entered the candy manufacturing business? That means it is the perfect time to invest in a reliable packaging line. Of course, you shouldn’t judge a candy by its packaging, but according to a Nielsen’s 2016 study, candy needs to be “dressed to impress”.

The Candy industry has come a long way since the packaging was just a way to maintain safety and hygiene. Today, packaging is also an important marketing tool. The Study conducted by Nielsen in 2016 gave the candy packaging industry new insights, and it is a matter of time until manufacturers all over the world start to apply the Nielsen findings to their packaging designs.

The Top aspects of candy’s packaging that made the most impression on the consumer, according to this study, are visuals, in the following percentage: the image of the product (51%), a window that shows the actual product (49%), logo or brand name (46%) and the color scheme of the package (41%). 

The main goal of every packaging design is to stand out from the competition and win the battle for consumers’ attention, while keeping it original. For example, if two or three brands’ packaging features the color yellow (because they all heard that yellow draws the most attention) then the color is no longer making a distinction of the brand, and it certainly doesn’t draw attention.

Sometimes distinction is accomplished through experimenting and innovations that have not yet been seen on the market. It could be innovative packaging format like mini single-serve packaging, standup pouches, re-sealable packaging or shareable packs. It could mean new materials, specific colors or artwork. The Sky is the limit, but remember, experimentation can be risky! Sometimes it can cause consumer backlash for legacy brands, with consumers passing over the new packaging for other more visible varieties.

If you feel like pioneering a new packaging design, know that it won’t be long before other manufacturers start implementing your innovation across the category.

On the other hand, secondary packaging can indirectly help you to drive sales. The more common packaging solutions for candy are Horizontal and Vertical Cartoning Machines (check out cartoners by Tishma Technologies on the following link: https://goo.gl/nKLHwO). These machines make shipping and stacking of candy much more efficient, and well-chosen, shelf-ready secondary packaging enables easier identification of your product, easy shelf placement and easy extraction of product from the packaging by consumers.

When you have a good packaging line, all you need is a sprinkle of innovation and then you can enjoy the taste of success - sweet as the candy you manufacture.